Aminé used whiteface to spark a conversation about race in his “Red Mercedes” video.
In the video for his single “Red Mercedes,” stylized without spaces and in capital letters, rapper Aminé played a white customer who walks into a car dealership with his friends.
As they interact with the store’s Black staff, the video explores racial microaggressions and unequal treatment.
Aminé told the LA Times in 2018 that the makeup took hours and the video was meant to convey an important message.
“My favorite Kanye lyric is, ‘Even if you in a Benz, you still a … in a coup,’ which is very true,” he said. “And that’s what I wanted to convey with ‘Red Mercedes,’ but making the opposite race feel the same way I feel.”
The rapper said the video annoyed a lot of people “and made a lot of people happy.”
“ll do whatever I want to do,” he added. “But it’s funny when I see people get mad. It’s a music video. It’s my art. So, I’ll do whatever I want.”