Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes new iPhone 13 details, Apple’s “One More Thing” event, new MacBook Pro predictions, new iPad Pro technology, supply chain issues for iPhone 12, Spotify’s Apple Watch app, and the history of Apple’s classic phrase…
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
Apple’s Stunning Camera Plans For iPhone 13
Apple rarely disturbs a good thing, so it should come as no surprise that next year’s iPhones are expected to follow the same four ‘strands’ that we see with the iPhone 12 mini through to the iPhone 12 Pro Max. Arguably many of the potential features that would have pushed the innovation barrier in the iPhone 12 – the fast refreshing screen, and an under-screen fingerprint reader being two. Another is the camera, and next year’s iPhone is going to try and match the current Android smartphones.
“This should translate to noticeable improvements in quality compared to the 12 Pro and 12 Pro Max which use F/2.4, 5P fixed focus ultrawide modules. There’s still no word what camera upgrades we’ll see on the more affordable iPhone 13s.”
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Get Ready To Sit In Front Of Another Apple Keynote
The big news is Apple announcing the third act of a three-act play about the launching of Apple products in 2020. With the tagline ‘One More Thing’, in all likelihood we have the date for both the public release of macOS 11 Big Sure, and the first AMR-powered Mac machines, likely a 12-inch MacBook and a new MacBook Pro. Chaim Gartenberg reports:
“Apple has announced a “One More Thing” event for November 10th, which will presumably see the company announce its first Arm-based Macs that run on Apple Silicon chips instead of the Intel processors the company has used since 2005.
“The language here is particularly notable: the “One More Thing” phrase has long been used by Apple — particularly by former CEO Steve Jobs — in keynotes for significant product announcements. The last time Apple used the phrase was for the announcement of the iPhone X in 2017.”
What To Expect From The New MacBook
With Apple looking to switch over the full Mac family to ARM silicon in a two-year window, initial orders for the new ARM-powered laptops are as aggressive as you would expect, with an order that represents a fifth of the existing MacBook market. Cheng Ting-Fang and Lauly L report:
“Apple is asking suppliers to produce 2.5 million MacBook laptops powered by its in-house designed CPU by early 2021 as the California tech giant looks to rapidly cut its reliance on Intel chips, sources have told Nikkei Asia.
“These initial production orders for the first MacBooks to use the Apple Silicon central processing unit are equivalent to nearly 20% of total MacBook shipments for 2019, which came in at 12.6 million units, sources briefed on the matter said.”
iPad Pro’s New Screen
Apple’s move to a mini LED display, which offers more vibrant colours and blacks comparable to an OLED display, has been discussed for some time. Evidence is building that the iPad family will pick up this technology next year, presumably with a March event. Chance Miller reports:
“Apple’s plans to transition the iPad Pro to mini LED displays have been rumored regularly over the last year. A new report this week from the Korean news outlet ET News adds further corroboration that the first iPad Pro with mini LED display technology is expected to launch in Q1 of 2021. …Apple will “actively use” the screen technology starting with the iPad lineup in early 2021, followed by the MacBook and iMac later down the line.”
iPhone 12 Supply Problems
Meanwhile a reported parts shortage in the supply chain has forced Apple to re-organise its product mix for the next few months, with the iPhone 12 family bolstered by parts from the iPad line and backed up by more of the older handsets Will it be enough?.
“Demand for iPhone 12 Pro in particular has been higher than expected, and the issue has reportedly been compounded by supply constraints for specific parts such as power chips and LiDAR components.
“…To “fill empty space on shelves,” Apple is apparently also asking suppliers to prepare more than 20 million iPhone 11, iPhone SE, and iPhone XR models for the holiday shopping season and early next year.”
Spotify On Your Wrist
As well as updating its iOS app to support widgets, Spotify is bringing streaming audio directly to the Apple Watch. Rolling out through updates at the server side, rather than updating the app, by the time you read this you should have the streaming option on your wearable. Michael Potuck reports:
“Back in September, we saw Spotify finally start testing streaming support for its Apple Watch app, something we’ve seen arrive with other third-party services like Pandora months ago. Now it looks like the feature may finally be rolling out more widely. Reported by Macerkopf (via Google Translate), multiple users have shared they are seeing the feature show up on their wearables (that weren’t part of the September streaming test for Apple Watch)”
With the upcoming event titles ‘One More Thing’, it’s clear that Apple is invoking one of its most powerful spells. used rarely in the past twenty years, its totemic power is reserved for key products. While we wait for the nest product to use it, Martin Casserly looks at the history of the phrase:
“A born salesman, Jobs took the stale format of announcing products and turned it into a showcase for iPhones, iPads, Macs and everything else that would improve the viewer’s life through their implied magic. And the pinnacle of this theatre was his ‘one more thing’ routine, where the address seemed to have ended, only for Jobs to return and unveil another product.”
Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.