With the music industry being dominated by men, women are often faced with sexism and discrimination. According to She Is The Music, only 21.7% of women are artists, 12.5% of women are songwriters and only 2.7% of women are producers. Even more alarming is that men dominate taking credit over songwriting and storytelling.
LÜM, a Wisconsin-based tech startup, is on a mission to provide a safe space for women to create and advance in their music careers. The music streaming platform for independent artists, allows the artist to connect directly with their fans, collaborate with other artists, and make money off of their skill set. They recently announced their launch on Android and web foraying them into a global platform accessible to everyone who would like to start a career in music, or to fans who simply want to discover new music and support their favorite artists. Many of these artists are women who see LÜM as a highly supportive tool for women in music. From producing to vocals, the streaming and discovery platform has generated a community between women to empower and encourage one another on everything like collaborating with each other to supporting each other’s projects. And most importantly owning the rights and credit to their work. .
Krystall Poppin, a LÜM female artist shared her experience using LÜM and how the platform is helping female artists break into the industry. “Women are generally more underrepresented in the music industry than men. Men are signed to labels more often than women, resulting in women releasing far less music. The beautiful thing about LÜM is that it removes the label aspect from your career and allows you to release content whenever and however you want. We need more women in the industry — in front of, and behind the mic.”
Since its launch, LÜM became the first music streaming platform in the U.S. to allow for direct-to-artist financial support through virtual gifting technology. In the company’s first year on iOS, the platform has drawn over 80,000 creators and surpassed 25 million Notes (LÜM’s in-app currency) gifted to artists across the United States. LÜM also recently closed a $3 million Seed II round of funding. To fuel continued work on the platform, the company has also partnered with multi-Grammy-award winner NE-YO and Compound Entertainment co-founders and music executives Tishawn Gayle and Rynell “Tango” Hay.
“LÜM has been a huge part of my career this past year and I recommend it to all artists whether you are just starting out, or are seasoned in the game. Once you join you will discover all the unique features and benefits that LÜM has to offer. I really love this app,” states Krystal Poppins. Along with the expansion to Web and Android, LÜM is also announcing the launch of a new platform for artist collaboration and monetization — The LÜM Exchange. Launching later this year, the Exchange will allow music creators to buy and sell music services including mixing and mastering, beats, vocals/songwriting and music reviews. This is the first music-specific marketplace for artists to network, collaborate and monetize their skill sets on a social network where collaboration is already prominent.
“We live in a world where artists have hundreds of tools that are designed to gain exposure, but the foundation of the business model for music streaming is broken, rendering those tools largely useless,” says Max Fergus, CEO and cofounder of LÜM. “The future of music needs to be built around tools for artists that allow them to maximize their most important assets, their fans, and all of the content they create. LÜM is excited to be leading that charge for independent creators.” Users can visit lum.fm to sign up or access the app via iOS and Android.